Freudenberg Household Products LP signs final agreement to acquire Playtex® household gloves in the US
Freudenberg, the global technology company, is further expanding its household products business area. Freudenberg Household Products LP, known in the US for its leading floor care brand O-Cedar®, has signed a final agreement to acquire the Playtex® Gloves business from Edgewell Personal Care. Playtex® is the market leading household gloves brand in the US, and has been operating in the market for more than 65 years under the Living® and Handsaver® brands. The transaction is expected to be completed in the fourth quarter of this year.
“Through this acquisition, we are continuing the growth strategy of Freudenberg Household Products in the US,” says Tim Molek, President Americas of Freudenberg Household Products LP. “Freudenberg is already the global market leader in consumer household gloves. The acquisition of Playtex® Gloves will extend our global expertise and product assortment to the North American market.”
Freudenberg`s Household Product business area is globally represented with well-known brands such as O-Cedar® and Vileda®. In the US the main brand is O-Cedar® with a wide retail market distribution. Playtex® Household Gloves is America’s #1 glove brand that is well established with US consumers and has a strong retail base. “Through this acquisition, we will be creating significant added value for our customers and will be able to offer an even better, more innovative product range to consumers,” Javier Sala, US General Manager of Freudenberg Household Products LP, explains.
Freudenberg Household Products LP is part of Freudenberg Home and Cleaning Solutions.